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Inman Real Estate News
Farming isn’t dead. Here are 5 strategies that work in 2026
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from "Who are you?" to "How can you help me?"
NAR vows to make sure ‘every dollar is justified’
The National Association of Realtors released its 2025 Annual Report on Tuesday, which reflected on industry pressure points and how NAR is refocusing on helping Realtors "thrive in their day-to-day businesses."
The anti-recruiting strategy behind this 175-agent, $545M team
Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years.
Sellers outnumber buyers as home prices barely inch up
There were roughly 47 percent more homesellers than buyers in the market in December as home prices ticked up by just 2.2 percent year over year, according to new data from Redfin.
If not Zillow, then who? Agents spar over preferred portal-war victors
Real estate agents have strong opinions on each of the major players in the so-called "portal wars" between Zillow and its competitors. Intel asked who agents want at the center of the home search.
How strict are the MLSs? Here’s how Compass saw it
As it geared up to fight for rules that were favorable to its private listings strategy, Compass set out to understand where hundreds of MLSs stood — and to create a 1-to-5 ranking system.
When it comes to private listings, choice isn’t the same as freedom
Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes.
Homebuyers don’t need motivation. They need leadership
If your buyer clients keep stalling, ghosting or drifting, don't reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process.
Relationships before Reels: Why real estate still runs on connection
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table.
State government wades into the private listing fight: The Download
The debate around public vs. private listings is moving from dueling op-eds to the Washington statehouse with a new bill seeking to limit the practice.
Honoring Dr. King’s legacy through the work of homeownership
When agents, brokers, and industry leaders lead with integrity and purpose, homeownership becomes more than a transaction, Julia Lashay Israel writes. It becomes a pathway to stability, dignity and possibility.
‘Where do we go from here?’ 6 actions real estate agents can take to keep MLK’s dream alive in 2026
Contributor Dr. Lee Davenport writes that real estate agents have a responsibility to answer Dr. King's 1967 rhetorical question, "Where do we go from here?" with action, not complacency.
Real estate recruiting is broken. Why fixing it actually matters right now
Why the teams and brokerages that build recruiting infrastructure now will dominate when transaction volume returns.
7 lead-gen strategies to ignite your real estate business in 2026
If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how.
What Liquid Death and E.L.F. can teach agents about standing out
As feeds get noisier and platforms more unpredictable, the brands that stand out are taking risks. From Liquid Death and E.L.F.’s culture-first approach to shifts in discovery, AI and visual storytelling, the real advantage is clarity — not scale — and a point of view audiences can recognize and trust.
Building a digital profile that works: Now Streaming
Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights.
Long Island attorney accused of gambling away $750K earmarked for his client’s home purchase
Lawyer Peter Giattino is facing felony charges for allegedly stealing $750,000 from a real estate client. He's accused of spending the funds on gambling and other personal expenses.
Need a mortgage? Have crypto? Now you’re in luck
Mortgage lender Newrez announced this week that it'll let would-be borrowers count their crypto assets when qualifying for a loan. The company said it's the first major lender to make such a move.