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Inman Real Estate News


Zillow to partner agents: Recent litigation misrepresents us
In an email and video message sent to Preferred agents on Thursday, the company's head of Zillow Preferred answered frequently asked questions and reassured agents that legal experts review all programs.

Zillow, Fannie and Freddie, Ridley make moves: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Meet the SERHANT. agents on ‘Owning Manhattan’ Season 2
The newest season of the popular Netflix series "Owning Manhattan" just dropped. Get to know the agents selling high-stakes New York City real estate under Ryan Serhant.

RealScout announces agent-first AI search, its ‘largest update ever’
RealScout announces AI Search for Pros, a product release that promises to change how real estate agents use AI to know their market. The company calls it their biggest update ever and announced it in front of thousands of customers, new and old.

Pantone courts controversy with its 2026 color of the year
Political statement? Recession indicator? Just plain boring? Pantone's Color of the Year has stirred up lots of opinions online.

How you can defend yourself against AI, deepfakes and ‘pretty scary things’
Scammers use deepfakes and voice cloning technology to trick agents and consumers alike. Three experts share their safety tips and the importance of prioritizing in-person interaction.

Bess Freedman: The big bamboozle of private listing networks
The Brown Harris Stevens CEO talks about the real-world impacts of private listing networks on agents, clients and the price discovery process.

Finding Financial Freedom: Buy possibility when you buy property
Coach Melanie Klein profiles financial expert and real estate investor Austin Lampson, who exemplifies why real estate is still one of the world's most reliable paths to wealth.

GAO to look into claims Pulte has weaponized Fannie and Freddie
Senate Democrats say they want a better understanding of "what is taking place at FHFA" after the head of the mortgage giants' regulator subjects four prominent Democrats to criminal referrals.

If real estate is a hands-on business, why isn’t our education?
New contributors and agents Chris and Diana Servedio Martis say that new real estate agents need hands-on experience, not just online quizzes, to get up to speed.

Real estate marketing lessons I learned from a greasy mechanic
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention.

A DC broker said in court he had an affair with missing real estate exec Ana Walshe
William Fastow sold Ana Walshe her D.C. townhome and says that he had an intimate relationship with her in the months prior to her disappearance.

Lesson Learned: Play the long game as you build your brokerage
Find out how this New York City broker got his start, and learn about the core leadership principles that guide his success.

NAR spent big on exec salaries, marketing and lobbying in 2024
The association's IRS Form 990, which was recently released to industry media, shows where its priorities lie when it comes to spending, but also paints a picture of the state of things before "fiscal discipline" by its new CEO fully kicked in, NAR said.

6 housing market predictions for 2026, according to an economist
From mortgage rates to homeownership rates and more, Windermere’s Principal Economist Jeff Tucker provides insights tailor-made for 2026.

Do AI cost estimates hurt more than they help?
No algorithm can replace the discipline, expertise and trust that real estate agents bring to home pricing estimates, Lindsey Harn writes.

Real (Estate) Talk: Can a 50-year mortgage offer any benefits?
Many agents have been reading headlines about the good and bad of 50-year mortgage options for consumers. Broker and expert Dr. Lee Davenport advises agents to look to the goal of the consumer and weigh it against the risk

How to spot the latest wave of text scams targeting real estate pros
Find out how to spot the language that indicates a real estate agent scam, so you can stay safe and protect your pocketbook.

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