Inman
Inman Real Estate News
Future-proof your digital footprint for 2026 (and beyond)
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents.
Change strategy as the market shifts to win the listings long game
Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities.
Listing leverage: How to win the game of securing sellers
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets.
Can agents use AI to help with contracts and disclosures?
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients.
5 lead-generation metrics you must review before 2026 begins
These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope.
Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
In his last Inman Interview for 2025, Real CEO Tamir Poleg shares his thoughts on artificial intelligence, sustainable growth and why Zillow and Compass should end their feud "sooner than later."
Walshe murder trial: Defense floats new story in opening statement
In opening remarks, attorneys for Brian Walshe said he misled investigators about his wife's disappearance after finding her "unresponsive" in their bed on the morning of Jan. 1, 2023.
Bayview merger positions Guild Mortgage for refinancing boom
As a sister company of Lakeview Loan Servicing, Guild would have an edge in contacting borrowers if mortgage rates fall and homeowners rush to refinance.
EXp CEO Leo Pareja: We aren’t waiting for NAR on referrals
EXp rolled out updated referral disclosure forms on Monday. "Are we waiting for some third-party body that we're members of to have our back? As we learned, I'd rather be safe than sorry," Pareja said.
Zillow reverses course and removes climate data from listings
The portal announced last year that listings would begin showing climate data from First Street. Now, however, Zillow has pivoted so that, instead, listings feature a link to First Street's website.
Shutdown blip, or worrying trend? Agent pipelines thin in November
A significant worsening of present-day client pipelines in November took real estate agents by surprise. Intel examines how likely it is that the trend will hold up.
How this agent-turned-coach went from no social media to 10M monthly organic views
In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate.
Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes.
Head of Instagram: You’re missing reach if you don’t do these 5 things
Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.
Why your brand needs a ‘vibe’ (not red and green) this holiday season
Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter more than ever.
Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
One of four Democrats subjected to criminal referrals by Pulte, Swalwell claims FHFA director "exercises unchecked control" over the mortgage giants and has abused his position by scouring their databases to concoct unfounded accusations of mortgage fraud.
Homebuyers came out in force last week, and rates are trending down
Applications for purchase mortgages hit a seasonally adjusted 2025 high last week, with FHA, VA, and USDA applications for less pricey homes driving the surge.
After failed NAR vote, brokerages beef up referral disclosures
After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own.