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Inman Real Estate News
3 Google Business Profile mistakes you can’t afford to make
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence.
Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today.
2025 a banner year for mortgage deregulation and legislation
"We don’t just have a seat at the table," Mortgage Bankers Association CEO Bob Broeksmit told members in Las Vegas. "We’re near the head of the table — and we’re speaking loud and clear."
The one tool this marketer would never give up (and why it matters)
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing.
Zillow scores final win as Supreme Court declines to take up REX case
In a legal victory for Zillow, the Supreme Court declined to take up a REX lawsuit that centered on a former NAR rule.
Zillow removes Matterport 3D home tours from its sites
The portal notified agents on Monday that CoStar declined to renew Matterport's API agreement with Zillow, leading the portal remove Matterport 3D tours from its sites.
Discounts, lower mortgage rates give homebuyers deals this fall
Inventory is up and homes are sitting longer on the market — potentially benefiting homebuyers. Lower mortgage rates are also giving the market a boost.
The ‘rate lock-in’ barrier is cracking — and not where you might expect
More working U.S. adults are gearing up for a potential home search than at this time last year. Intel digs into fresh results from the Inman-Dig Insights consumer survey to explain what might push a new wave of brokerage clients to market in the months to come.
Get social media advice from the best in the business: The Download
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers.
How to charge through market chaos with a ‘Rhino Mindset’
On this episode of Real Estate Insiders Unfiltered, Paracle co-founders, Tony Hanson and Lucas Mudrey, reveal their brokerage’s core philosophy — based on the book "Rhinoceros Success" — which drives them to charge at every market challenge.
6 fall content ideas to boost engagement this season
Fresh, seasonal inspiration to connect with buyers and sellers and keep your pipeline full.
Continuous professional development is essential for elevating success
Training is the bridge between change and confidence — helping agents adapt quickly while keeping client service at the center of their work.
Foreclosures are on the rise. Here’s how to lean into the shift and develop a new income stream
With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes.
7 hidden mistakes agents are making (and what to do instead)
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence.
Can you tell what’s real anymore? How AI video is testing our trust
For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where anything can be faked.
Trump administration lays out 5-year goals for Fannie, Freddie
Equitable housing and climate change risk are out, deregulation and combating fraud are in. The plan sheds little light on Trump administration's bid to spur homebuilders into expanding housing supply.
Rocket Mortgage rolls out bullish $822,550 conforming loan limit
The 2.4 percent increase ahead of an official announcement in November surpasses more cautious 1.5 percent increases adopted last month by UWM, Pennymac, CrossCountry and Rate.
Government shutdown nails housing programs in Week 2
The longer the government shutdown lasts, the more it impacts the real estate industry. Here are the latest updates on the cusp of the shutdown's third week.